Website Lawn Tennis Association (LTA)
The Official home for tennis in Britain
Our vision is ‘Tennis Opened Up’, and our mission is to transform communities through tennis, focusing on three areas – making tennis welcoming, enjoyable and inspiring to everyone.
The Marketing and Customer Strategy department exists to broaden the relevance and increase the visibility of tennis all year round in order to grow fan engagement and participation. It seeks to do this by:
- Developing and executing our brand platform for tennis: Play Your Way.
- Building content and communications that increase levels of fan engagement, drive new participation and win back lapsed players.
- Working with partners to amplify and maximise our efforts to open tennis up
The LTA’s Customer Strategy team sits at the heart of growing tennis and padel in Britain. We connect millions of Fans, Players, Competitors, Coaches and Venues to the sport, shaping experiences that feel personal, relevant and genuinely valuable at every stage of the journey.
We’re now looking for an exceptional Customer Lifecycle Manager to play a pivotal role in our next phase of growth. This is a high-ownership role with real influence: you’ll define how we engage, retain and grow our audiences over time, using data insights, empathy and modern CRM to build long-term relationships, not just campaigns.
Reporting to the Head of Customer Engagement, you’ll own key stages of the customer lifecycle end-to-end, combining strategic thinking with hands-on delivery. If you’re motivated by impact, enjoy shaping direction as much as executing detail and care deeply about customer experience, this role is designed to stretch and reward you.
Interview Timelines
Please note, the application window for this role closes at midnight on Wednesday 20th May 2026.