Website Pandora Jewellery (UK & IE)
This role reports into the CRM & Loyalty Manager and will support with all aspects of Pandora’s Customer Loyalty scheme. The objectives of this role are to drive new customer acquisition and maximise value from our Loyalty members across both the store and online business.
What to expect from the role
- Assist the CRM & Loyalty Manager with all areas of the Loyalty strategy for the British Isles (UK and Ireland)
- Build and maintain successful relationships across all relevant departments, including Retail, E-commerce, Marketing and Global Loyalty teams.
- Be a champion for the loyalty programme & ensure relevant departments include data capture in their activity and take a test & learn approach to maximizing performance
- Proactively seek-out new opportunities for driving customer value & data capture
- Plan and execute loyalty campaigns to drive value in the Trading Line Up.
- Work with the eCommerce trading & testing teams to analyse the web data capture journey, and to ensure we maximize all data capture opportunities on pandora.net
- Understand the data capture challenges in retail, and improve current ways of working through feedback from our store teams
- Build strong relationships with the wider marketing team and ensure My Pandora & Pandora Club have an appropriate level of presence in our paid and owned marketing channels.
- Interrogate our existing database and deploy techniques to convert contacts to My Pandora and Pandora Club members
- Report on KPIs on both a weekly and monthly basis, understanding how the loyalty programme adds commercial value to the business